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FHM, which means For Him Magazine, has announced it is folding because of "rapidly rising indifference". The Age has the full story:
Publisher pulls plug on ailing FHM magazine
Craig Dixon, March 16th 2012
"Once dominant in the "lad's mag" market that emerged from Britain in the 1990s, FHM - For Him Magazine - shocked market observers when it shed half its circulation in the last six months of last year.
It was a long way from the roaring days when, after launching in 1998, FHM and its main rival Ralph enjoyed strong circulation based around sharply designed and written glamour spreads, humour, sport and lifestyle.
But the launch of the more downmarket Zoo Weekly in 2006, followed by the global financial crisis, growth of online content and a splintering of the men's magazine market into niche titles spelled trouble. Ralph died in 2010. Last year, FHM's circulation fell from 50,154 copies a month to 26,026...."
While this is good news, it is worrying to consider what the "mens" market is turning to instead of these magazines. It would be encouraging if men weren't substituting but such a thought is niave.
FHM may be extinct but there are other indulgences filling its place. Stay firm, you who are God's men.
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