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There has been another stark reminder recently on the employment of sex to sell products. Russian Airline Services Avianova have utilised bikini-clad babes in a raunchy advertisement that has come under significant controversy. This, unfortunately, is merely another example of our modern society destitude of standards.
Is this the raunchiest airline advertisement ever?
news.com.au
"A NEW ad by a Russian airline featuring bikini-clad flight attendants washing planes has taken raunchiness to another level.
The saucy clip promoting Moscow-based start-up airline Avianova shows women stripping out of their stewardess uniforms and washing the company’s planes.
It is the latest airline to use sex as a selling point. Last week another new airline, Spirit Airlines, came under fire for its raunchy ad.
The commercial, featuring scantily clad women with the slogan “Check Out The Oil On Our Beaches”, was slammed for poking fun at the BP oil disaster.
The airline has since pulled the ad following widespread condemnation.
Avianova launched in August last year and serves 16 destinations within Russia.
It has a fleet of five Airbus A320 planes, and has recently advertised fares starting from under $10."
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